Arcadia University is undergoing a rebrand and has tested the new brand over the past year on prospective students. The Acceptance Packet is the last piece in the enrollment cycle and critical in the application to deposit phase.
Overall results: at the end of the test year, incoming class enrollment was up 24%. And an increase in diversity, up by 3%. % of first generation students went up. Reach went up.
As we redesigned the University's Acceptance Packet, we wanted something interactive that tied to our brand pillars, created an engaging connection, and was bold, modern and colorful. We created an oversized, square piece that would stand out in the mailbox and grab attention. The front of the insert has a tagline placed on punched out windows that open and contain brand messaging and images, to introduce you to life at Arcadia. The back contains the acceptance message and a CTA directing you to the admitted website. The piece is designed to allow for further inserts in the envelope, including the official Acceptance letter, stickers, swag, etc. The packet demonstrates excellence and motivates students to see how they can get involved at Arcadia. The piece is colorful, bold and interactive.
We purposefully created this as an oversized mailer that would stand out in the mailbox and worked with our print vendor to ensure the piece had substance and weight at an affordable price, that could also be mailed affordably. We landed on backed up card stock to allow for the punched out windows, created custom letterhead and fabricated custom envelopes to ensure the highest quality packet.
The final product is colorful and interactive and gives incoming students a peek into life at Arcadia.
Winner: 2023 Honorable Mention Cuppie Awards
